Carol Moh

Product & Feature Launches

Overview
Top 10 Product Hunt launch · 20% traffic lift · 10% of campaign subscriptions Led positioning, messaging, packaging, and cross-functional rollout across monthly AI product and feature launches.
Collaborators
Product, Engineering, Customer Success, Design, Leadership

A Growing Product Portfolio Needed a Repeatable Launch Engine

At LOVO, I led a monthly launch cadence spanning small product updates, major new features, and new product releases

Launch responsibilities: Positioning and messaging, landing-page copy, launch videos, blogs, tutorials, in-app communications, customer education, and internal enablement across Product, Engineering, Marketing, and Customer Success.

Featured launch: Auto Subtitle Generator

Key Metrics: Ranked top 10 in product hunt + 10% subscriptions increase
Portfolio work sample

Packaging

The feature was also introduced through a new subscription tier designed primarily for subtitle creation, giving users a lower-friction entry point without requiring the full video creation package.

Target Market:

  • Existing users who create videos
  • Video creators who needed automated subtitles as a standalone workflow
  • SMBs and startups creating full videos with voiceovers and subtitles

I led the positioning, messaging, and Product Hunt campaign, including:

  • Product Hunt strategy and cross-functional coordination
  • Dedicated landing page and promotional offer
  • Launch video and creative assets
  • In-app banners and messaging
  • Blog, tutorials, how-to videos, and social content
  • Internal enablement across Product, Engineering, Marketing, and Customer Success

Impact

  • Ranked within the top 10 Product Hunt launches of the day
  • Generated a 20% surge in traffic and interest to website during launch
  • 10% of subscription during the campaign were attributed to the launch
Portfolio work sample

Other notable launches

I also supported the launch or relaunch of:

  • AI Custom Voices — custom voices for B2B teams, call centres, executives, and learning content
  • AI Artist — text-to-image generation for users creating visuals without dedicated design resources
  • Pro V2 Voices — higher-quality, faster voice generation for premium and B2B customers
  • AI Writer — script generation for video creation
  • Teams — collaborative features for teams
  • Voice Library relaunch — improved how users discovered, selected, and used voices

Across these launches, I owned or contributed to the positioning, messaging, landing pages, launch videos, blogs, tutorials, in-app copy, social rollout, and customer-facing education.